the insignia of glory

Nature is the greatest creator. The genesis of the butterfly to the majestic open sky, nature glorifies each of its creation. We humans are often awe-inspired when we dwell in the lap of Mother Nature.

Inspired from nature, every collection and piece from Dalbir Sons Jewellers is designed to celebrate your moments of glory. We offer you exquisitely crafted jewellery with enchanting designs that compliment your special occasions.

our values

as good as gold!

We at DSJ firmly believe that for an establishment to grow, it must follow its core values and principles that are deeply embedded in the roots of such establishment. We call them “Gold Standards.” This has not only enabled us to expand our business rapidly within new markets but has also helped us keep our roots intact by servicing our long-standing clients, as ever. Our business values and principles are what has made us an established and respectable jewellery brand and a household name in the market.  We are extremely motivated to follow and keep following the values that have been a part of our essence since generations and shall endeavor to never compromise on the same and continue to service our existing and new clients with the same touch. We are here to build long-term relationships with our clients and we believe our ideology and values would certainly come in aid to achieve that.

our values

as good as gold!

We at DSJ firmly believe that for an establishment to grow, it must follow its core values and principles that are deeply embedded in the roots of such establishment. We call them “Gold Standards.” This has not only enabled us to expand our business rapidly within new markets, it has also helped us keeping our roots intact by servicing our long standing clients, as ever. Our business values and principles is what have made us an established and respectable jewellery brand and a household name in the market.  We are extremely motivated to follow and keep following the values that have been a part of our essence since generations and shall endeavor to never compromise on the same and continue to service our existing and new clients with the same touch. We are here to build long-term relationships with our clients and we believe our ideology and values would certainly come in aid to achieve that.

message from the chairman

It is with immense pleasure that I welcome you to the official website of Dalbir Sons Jewellers.

The culture and identity of Dalbir Sons Jewellers are carved out of the company’s historical roots of jewellery making. The reputation of DSJ is built on several strong values, like choice, designs, purity, determination to move ahead and impeccable customer satisfaction.

We understand that emotion attached while buying jewellery for an Indian consumer. Not only for ornamentation, but jewellery also offers a sense of financial and emotional security to the family who invests on quality jewellery.

The brand’s 125 years of the journey from Mundka till today is full of landmark milestones. Today, we are a chain of 3 prestigious showrooms across New Delhi.

Our aim is to reach out to the mass market for gold and diamond jewellery with a network of stores offering quality on par with the reputed names in the business, at a price affordable to the middle class. We have earned a deserved reputation for quality and fair dealing among value-conscious buyers, and we are set to take it forward.

 Dalbir Singh Verma
Chairman & Managing Director
Dalbir Sons Jewellers Private Limited

message from the director’s

Being the fourth-generation entrepreneur it was my responsibility to direct the vision of Dalbir Sons Jewellers towards new avenues. Today, many people measure their business success through turnover and margins. Personally, we believe that the major achievements of Dalbir Sons Jewellers apart from turnover and margin are the trust which we have earned from our customers.

We have been innovating new business approaches and keeping up with the current trends in the jewellry industry to offer avant-garde designs to our customers. Our unrivaled professionalism and incomparable services helped us to reach new customers across Region.

Our ultimate aim at Dalbir Sons Jewellers is to deliver superior quality and unrivaled creativity. Our unflagging effort to remain true to and build on these values is a powerful driving force behind the brand. We work to improve the quality of life of our workforce, communities, and customers with quality products. It is your continued patronage and enthusiasm that is primarily responsible for making DSJ a premium jewellery brand and driving us to deliver excellence on every level.

We thank you for your interest in Dalbir Sons Jewellers and hope you have a thoroughly fulfilling online experience with us.

Jawahar Singh Verma
Executive Director
Dalbir Sons Jewellers Private Limited

message of director

Being the fourth-generation entrepreneur it was my responsibility to direct the vision of Dalbir Sons Jewellers towards new avenues. Today, many people measure their business success through turnover and margins. Personally, we believe that the major achievements of Dalbir Sons Jewellers apart from turnover and margin are the trust which we have earned from our customers.

We have been innovating new business approaches and keeping up with the current trends in the jewelry industry to offer avant-garde designs to our customers. Our unrivaled professionalism and incomparable services helped us to reach new customers across New Delhi.

Our ultimate aim at Dalbir Sons Jewellers is to deliver superior quality and unrivaled creativity. Our unflagging effort to remain true to and build on these values is a powerful driving force behind the brand.  We work to improve the quality of life of our workforce, communities, and customers with quality products. It is your continued patronage and enthusiasm that is primarily responsible for making DSJ a premium jewelry brand and driving us to deliver excellence on every level.

We thank you for your interest in Dalbir Sons Jewellers and hope you have a thoroughly fulfilling online experience with us.

Jawahar Singh Verma
Executive Director
Dalbir Sons Jewellers Private Limited

The times have changed at how we perceive luxury with more high-end brands looking at ways to engage new customers while remaining true to their ethos. We are committed to creating objects of desire which are meant to enhance the style of the people wearing them.

Today it is very necessary to influence buyers through public relations media. I am working closely with my marketing and sales team to promote the brand presence.  With the help of advertisements, social media platforms, and offline activities, we aim to maximize DSJ’s market presence.

Everything we do starts with our passion for the kind of beauty that will be treasured for generations to come. In the coming years, we are planning to open more centrally-located showrooms across New Delhi-NCR to cater more customers.  We have been constantly upgrading our technology to create world-class jewellery.

We are constantly working to make your shopping experience a memorable one and as a valued customer I welcome your feedback to serve you better.

Narendra Verma
Executive Director
Dalbir Sons Jewellers Private Limited

the elements behind our benchmark creation

From our time of inception as a brand, we have always stayed close to our roots. Our business principles are never compromised, and we don’t settle for the average. Our aim is to start relationship with our customers through our  exquisite creation.

Our artisans are experienced and proficient in different styles of jewellery and are extremely competent to successfully manifest your dreams into reality.

Since our inception, we have been adamant against any compromise on the quality of our products and therefore in order to achieve that objective, we have been associated with qualified vendors for the best of the raw materials. We procure the best in order to deliver the best.

Understanding the needs of the customer, Customer satisfaction and quality delivery of services are not just words for us, they are our forte. We work round-the-clock to earn customer’s appreciation and trust – that’s our greatest asset.

Like a diamond is valued for its clarity, a business is no different. Each of our creation comes with government hallmark, brand trademark and quality assurance supplemented by transparent billing.

subscribe to our newsletter

It’s a Window to our Glittering World.