About us

Dalbir's Sons Jewellers

Our golden journey started over a century ago. In 1880’s, Shri Sheo Lal, a goldsmith from a small Haryana Village, started a jewelry shop on the outskirts of Delhi. Slowly and steadily a respectable business was established. Sheo Lalji was succeeded by his son Shri Dhamman Lal. Dhamman Lalji took the business to a whole new level of his impeccable character, hard work, and dedication. The shop became a one-stop jewelry destination in the region. Then came Shri Dalbir Singh. The business got a name – Dalbir Sons Jewellers (DSJ) – and Dalbirji, along with his sons Jawahar Singh and Narendra Verma, expanded it further. DSJ opened its first branch in Nangloi, in the year 1999.

From humble beginnings, today DSJ has emerged as a reputed jewelry chain. We are engaged in every process of jewelry manufacturing at our indigenous manufacturing units. We are the largest sellers of 23 karats hallmarked jewelry and also offer diamond, silver, stone, kundan and polki jewelry. All our jewelry is certified and comes with a 100% buyback guarantee. We recently started an affordable gold investment scheme, ‘Subh Nivesh’. Online shopping facility will also be available soon.

We have evolved with changing times while staying true to our tradition of quality and honesty. Customer satisfaction is our priority and a habit. DSJ endeavors to spread the joy of owning the right jewelry to more people in the future.